130,911,314 heartbeats.
130.9 million people, counted in 2025. More than half work informally, half have a bank account, and one in five saves in a tanda.
BeginTwelve lives. Eight drives.
Draw a card. Each life is a Lotería card: who they are, what drives them, and what a bank could do for them.
Spin the year.
From Buen Fin to Día de Muertos, the months when money moves, and who it moves for.
Twelve moves worth making.
Each move is sized from a sourced figure and placed by impact and effort.
Three things to remember.
The pulse right now.
Honest numbers argue.
Where good sources disagree, we show both and say why.
Sources and method.
Built 7 November 2026. Every number carries its source and a confidence grade: H high, M medium, L low, U unverified. Lives are overlapping archetypes, not a census. Quotes are from published reporting and link to the original.
© 2026 Ben Yamin. All rights reserved.
Heartbeats is an independent analysis for information only. It is not financial, investment or legal advice, and it is not affiliated with or endorsed by any bank, government body or the organisations cited. Source data, map boundaries and quoted words remain the property of their owners and are used under their licences or as attributed quotation.